Customer Success / RevOps
Logo Churn Rate ~ (also "customer churn (count)", "logo attrition"; inverse is logo retention rate)
The share of customer accounts, not dollars, that you lost over a period.
The fork, why two teams get different numbers
Two forks.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SaaS / RevOps convention - no single standards body