Customer Success / RevOps
Net Logo Retention ~ (gross form "gross logo retention"; frequently confused with "net new logo growth")
A retention figure counted in customer accounts, not dollars, that gives credit for customers who left and later came back, so it can rise above 100% when win-backs outnumber losses.
The fork, why two teams get different numbers
Gross logo retention is 1 minus logo churn, losses only, among the starting set.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SaaS / RevOps convention - no single standards body