Executive & Board / Corporate Strategy

Revenue per Employee Revenue per FTE / Revenue per Head

How much revenue the business generates for each person it employs, a coarse gauge of workforce productivity.

The fork, why two teams get different numbers

Both the top and the bottom of the ratio fork. Revenue: GAAP recognized

revenue vs ARR vs gross billings, a marketplace quoting revenue-per-head on

gross merchandise value looks many times more productive than the same firm

on net take-rate revenue. Headcount: full-time employees only vs

FTE-equivalents that fold in part-timers and contractors, and point-in-time

period-end headcount vs average headcount across the period. An operator

building an internal efficiency target uses ARR over current headcount; an

investor benchmarking peers uses trailing recognized revenue over average

headcount. The same workforce yields figures that differ by a factor of two.

The trap

The number is trivially gamed by moving work off the employee line: reclassifying staff as contractors or offshoring to a vendor shrinks headcount while revenue holds, manufacturing a productivity "gain" that is really labor arbitrage or an off-balance-sheet shift.

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Reference: No authoritative accounting standard (operating metric) · SEC Regulation S-K Item 101(c) (human-capital disclosure)