Marketing / Revenue Operations
Pipeline Velocity PV (aka 'sales velocity', 'revenue velocity')
How fast dollars move through the sales pipeline, revenue-generating speed, not a count of open deals.
The fork, why two teams get different numbers
The formula has four inputs and every one carries a definition fight.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: RevOps/sales-operations convention · SiriusDecisions/Forrester (pipeline framework · reference)