Marketing / Sales
Sales Qualified Lead SQL (adjacent: SAL "sales accepted lead", SQO "sales qualified opportunity")
A lead that sales has confirmed is worth actively pursuing.
The fork, why two teams get different numbers
The contested seam is between SALES ACCEPTED (SAL) and SALES QUALIFIED (SQL).
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SiriusDecisions/Forrester Demand Unit Waterfall (framework reference)