Marketing / Analytics
Sessions vs Users sessions, users, active users, pageviews (traffic units)
Two different counts of "traffic", visits (sessions) versus distinct visitors (users).
The fork, why two teams get different numbers
A "session" and a "user" are different units, and the platform definitions shifted underneath everyone.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Google Analytics 4 measurement documentation (reference) · web-analytics convention