Marketing / Advertising
Video View view, view rate; VCR/VTR (completion), quartile completion
A count of a video ad being watched. What counts as one view depends on a threshold the platform sets, how long the ad must play before it tallies.
The fork, why two teams get different numbers
This is the loudest definitional fight in media.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: MRC/IAB video viewability & measurement guidelines (reference) · platform view-definition disclosures (reference)