Media & Publishing / Growth
Paywall Conversion Rate ~ (aliases: meter stop rate, wall-to-sub conversion, register-to-pay rate)
How often a reader who runs into the paywall ends up starting a paid subscription.
The fork, why two teams get different numbers
The denominator is the entire argument.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: subscription/paywall operating-metric convention (no single standards body)