Media & Publishing / Ad Revenue
Programmatic Take Rate (Ad-Tech Tax) ~ (aliases: supply-chain take, ad-tech tax, publisher net share, unknown delta)
Of what an advertiser spends programmatically, how much the publisher actually receives, and how much the intermediaries in between keep.
The fork, why two teams get different numbers
The fork is which end of the pipe you stand at.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: advertiser-association programmatic supply-chain transparency studies e.g. ISBA/PwC-style (reference); IAB programmatic fee-disclosure practice (no single standards body)