Media & Publishing / Revenue
Reader Revenue vs Advertising Revenue Split ~ (aliases: subscription/ad split, reader-vs-advertiser mix, consumer revenue share)
How the business divides between money from readers (subscriptions, single-copy sales) and money from advertisers, the balance that defines a publisher's incentives.
The fork, why two teams get different numbers
"Reader revenue" and "advertising revenue" seem exhaustive but leave a contested middle.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: FASB ASC 606 principal-vs-agent (gross vs net) guidance (reference); publisher revenue-classification practice (no single standards body)