Media & Publishing / Ad Revenue
Revenue Per Mille RPM (aka page RPM, session RPM; related: eCPM, CPM)
How much revenue a publisher earns per thousand of something, usually per thousand pageviews, which is not the same as the price advertisers pay.
The fork, why two teams get different numbers
RPM and CPM are constantly confused and are different animals.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: IAB media-pricing convention (reference); MRC impression measurement (reference); publisher-yield convention (no single standards body)