Media & Publishing / Audience
Subscriber Churn Rate ~ (aliases: subscriber attrition, cancellation rate; complement = retention rate)
The share of paying subscribers who stopped paying during the period.
The fork, why two teams get different numbers
VOLUNTARY vs INVOLUNTARY is the fork that matters most and is most often hidden.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: subscription operating-metric convention (no single standards body)