Media & Publishing / Audience
Subscriber Renewal Rate ~ (aliases: renewal rate, term-renewal rate; distinct from churn rate)
Of the subscribers whose term actually came up in the period, what fraction renewed.
The fork, why two teams get different numbers
Renewal rate and churn rate look interchangeable but their denominators differ and that is the whole fork.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: subscription operating-metric convention (no single standards body)