Media & Publishing / Growth
Trial-to-Paid Conversion Rate ~ (aliases: trial conversion, intro-to-full conversion, T2P)
Of the readers who started a trial or intro offer, what share turned into genuine paying subscribers when the trial ended.
The fork, why two teams get different numbers
The fork sits at both the start and the finish of the trial.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: subscription trial/onboarding operating-metric convention (no single standards body)