Product & Analytics / Content & Media Analytics
Engaged Time / Time on Page ~ (also "engagement time", "attention time", "active time")
How long someone actually spent paying attention to a page or screen.
The fork, why two teams get different numbers
Two measurement methods, wildly different numbers.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Product-analytics convention (no governing body); GA4 engagement-time and content-analytics "engaged time" cited as convention