Product & Analytics / Web & Product Analytics
Engagement Rate / Bounce Rate ~ (GA4 "engagement rate" vs Universal Analytics "bounce rate")
What share of visits were meaningful engagements versus quick, do-nothing exits.
The fork, why two teams get different numbers
The definition changed platforms and the two do not mean the same thing.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Product-analytics convention (no governing body); GA4 and Universal Analytics engagement/bounce definitions cited as convention