Retail & E-commerce / Finance
Contribution Margin per Order CM/order
The profit an average order leaves after the costs that vary with that order.
The fork, why two teams get different numbers
"Contribution per order" is quoted at three different depths, and the DTC world even numbers them.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Managerial-accounting contribution-margin convention (reference) · DTC unit-economics practice