Retail & E-commerce / Merchandising
Units Per Transaction UPT
How many items, on average, a customer buys in a single purchase.
The fork, why two teams get different numbers
The whole metric turns on what a "unit" is, and the SKU catalog decides it, not a definition.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Retail merchandising convention