SaaS & Subscriptions / Revenue Operations
Average Revenue Per Account ARPA
The average recurring revenue you earn per customer (or per user) in a period.
The fork, why two teams get different numbers
The unit and the base.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SaaS operating-metric convention (no single standards body)