SaaS & Subscriptions / Customer Success
Time to Value TTV
How long it takes a new customer to reach the point where they get real, usable value from the product.
The fork, why two teams get different numbers
Two definitional choices and one distributional trap.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SaaS / Customer-Success operating-metric convention (no single standards body)