Sales / RevOps
Deal Age and Time-in-Stage
How long a deal has been open so far (age), and how long it has sat in its current stage (time-in-stage), measures of deals STILL RUNNING, not of deals that have closed.
The fork, why two teams get different numbers
Deal age measures OPEN deals (creation to now); sales cycle length measures CLOSED deals (start to close).
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: CRM/RevOps convention; opportunity stage-history