Sales / RevOps
Meetings Booked vs Held
How many prospect meetings were scheduled versus how many actually happened, and how many turned into pipeline.
The fork, why two teams get different numbers
Three different events get called "a meeting": BOOKED (on the calendar), HELD (actually occurred), and SOURCED (produced a qualified opportunity).
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Sales-development / RevOps convention (no standards body)