Sales / RevOps
New-Logo Count
The number of brand-new customers won in a period, counted as accounts ("logos") rather than dollars.
The fork, why two teams get different numbers
The whole fork is ENTITY RESOLUTION, what counts as one logo.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: RevOps / customer-master convention; SaaS customer-count reporting practice