Sales / RevOps
No-Decision Rate
The share of deals that die without the buyer choosing anyone, they keep the status quo or defer indefinitely, as distinct from losing to a named competitor.
The fork, why two teams get different numbers
Whether no-decision is a LOSS, a separate outcome, or quietly excluded.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Win/loss-analysis convention (reference only); CRM closed-reason taxonomy