Sales / RevOps
Pipeline Created
The value of new opportunities created in a period, the top-of-funnel supply that will (some of it) close later.
The fork, why two teams get different numbers
Dated by opportunity-CREATED date or by the date an opp ENTERED the first qualified stage, and gross created versus net of same-period losses.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: RevOps / marketing-ops convention