Sales / RevOps
Speed-to-Lead
How long it takes a rep to make first contact with a new inbound lead.
The fork, why two teams get different numbers
What counts as the RESPONSE (the clock stop), an automated email, a logged dial attempt, or a CONNECTED conversation, and what counts as the START (form-submit timestamp vs lead-assignment timestamp, and whether the clock runs on the calendar or only during business hours).
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Inbound-sales / RevOps convention (no standards body)