Sales / RevOps
Stage Conversion Rate
The share of deals that advance from one pipeline stage to the next.
The fork, why two teams get different numbers
COHORT (vintage) vs SNAPSHOT (flow) measurement.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: CRM/RevOps convention; opportunity stage-history tables