Sales / RevOps
Upsell vs Cross-Sell Rate
How much existing-customer growth comes from selling MORE of what a customer has (upsell) versus selling them a DIFFERENT product (cross-sell).
The fork, why two teams get different numbers
The line between the two is drawn differently everywhere.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: RevOps / expansion-motion convention; ASC 606 for contract-modification accounting (reference only)