Customer Success / RevOps
Customer Lifetime ~ (aka "average customer lifespan", "expected tenure"; distinct from Customer Lifetime Value)
How long a customer relationship is expected to last, expressed as a duration, the tenure input that CLV and payback math depend on.
The fork, why two teams get different numbers
Three live methods disagree sharply.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: SaaS / RevOps convention - no single standards body · Survival analysis (Kaplan-Meier) as the referenced technique for observed lifetime