Product & Analytics / Growth
Dormant / Churned User (Usage Churn) ~ (also "user churn", "logo dormancy", "lapsed user")
A user counted as gone because they have stopped showing up.
The fork, why two teams get different numbers
Usage churn has no payment event to anchor it, so the THRESHOLD is the whole definition.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: Product-analytics convention (no governing body)