Sales / RevOps
Attach Rate
How often an add-on product or service is sold alongside the primary product.
The fork, why two teams get different numbers
The GRAIN of the denominator forks, attach per opportunity/order, per unit, or per account, and count vs value.
In the Metric Library
- The full fork, both definitions worked all the way through
- The trap that makes the number lie, on a real export
- Every formula variant, spelled out
- The reconciliation anchor, what to tie it to and when to refuse
Reference: RevOps / retail attach convention